Our Mission + What To Expect in 2025

To kick off the year we thought we'd share a bit of an update on what to expect from us in 2025. 

 In 2024 we released over 175 individual swimwear designs & 100 other product designs which had us in a bit of a spin at times… So we’re pairing this back like a fine wine. You can still expect plenty of new releases, but these will now be weekly. The first one's coming soon! 

Our Mission at Budgy Smuggler has always been to free the thighs of the world. In doing this we’ve always tried to build a stronger community, particularly in our home country Australia. In addition to things like keeping our main manufacturing base in Australia, engaging our nation's best artists to collab with, we'll also work to shine a light on some of the great community organisations in Australia. 

One of these is the YMCA Remote Pools project who are working alongside remote Aboriginal communities to bring their swimming pools back to life. They want to provide regular access to water safety education for Indigenous kids; a crucial life-skill and protector against drowning. 

 In January we're donating 10% of sales from our Remote Pools Project Collection to this worthy cause. 

 Check out the collection here. 

As always, thank you for your support and wishing you a tip top 2025 🚀 

Cheers, Linny